Vendor Services

Our objective is to help vendors of collaborative products achieve a high rate of customer acquisition, penetration, and retention by assisting them in the planning, product design, positioning, and selling of their products.

Our Services

Our Advisory Services group offers four different types of services to collaborative product vendors to help them achieve their goals and objectives in the collaboration tools market. These services consist of:

  • Strategic Engagement: This is often how we get started working with a collaboration vendor, and is a short-term engagement that focuses on one specific issue or problem. For a PDF of the full brochure for this service offering click here.
  • Selling Collaboration: This is a longer-term engagement focused on the creation of specific sales process content for a vendor's sales force to be able to use immediately for qualifying prospects, identifying the economic buyer, controlling the sales conversation, establishing credibility and closing the sale. For a PDF of the full brochure for this service offering click here.
  • Partner Program: This service is for those organizations that want to leverage CS knowledge of the collaboration market, technology expertise and relationships. This knowledge and relationships can be used to help create marketing partnerships, develop sales channels, or for M&A. This program is longer term and is based on a small retainer with a performance bonus. For a PDF of the full brochure for this service offering click here.
  • Demand Generation: The Demand Generation Program is about filling your sales pipeline. As marketing professional there are a variety of methods, services and campaigns that you use to help with this process. Collaborative Strategies, as an independent third party can help with this process by offering this service to increase credibility, provide additional information, and create a unique perspective that can help drive bigger audiences for your message. Our Demand Generation Service is composed of several options; taken together they provide an integrated approach to educating your prospects and creating new sales opportunities. For a PDF of the full brochure for this service offering click here.

When you choose to work with Collaborative Strategies, you have the ability to work one-on-one with industry professionals whose specialty is interactive products. With the tremendous benefit of our collective experience in analyzing and working with cutting-edge technologies over the past 15 years, you have a resource that can't be duplicated elsewhere. Our only focus is collaborative technologies, and therefore, we stand apart from others offering advisory services over a broad range of technologies. If you are interested in any of the services listed above, Please contact David Coleman at davidc@collaborate.com, or by phone at (415) 282-9197

If you are a vendor of collaboration technologies and a significant portion of your end-user population is slow to adopt your technology, we would be glad to discuss our end-user offerings with you, and tell you how we can help to deal with this challenge and help to drive adoption. Please contact David Coleman at davidc@collaborate.com, or by phone at (415) 282-9197

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