Lokesh Datta's blog

CASTing Content in Collaboration Networks

Posted Sat, 02/06/2010 - 10:03 by Lokesh Datta

In earlier posts, we discussed the Fundamental Differences between Collaboration and Social Networks, and Objectives of Players in Collaboration Networks. We offer here a model for leveraging content in collaboration networks, CAST: Create, Aggregate, Segment and Target.

Connecting for Collaboration via Social Media?

Posted Sat, 02/06/2010 - 09:57 by Lokesh Datta

I recognize that executives recoil at the term “social media” with visions of unproductive activities on such sites as Facebook, Myspace and Twitter, all the while risking the enterprise security and compliance. I prefer to use the term collaboration networks regardless of the media or means they use, which clarifies the purpose in the context of enterprise investments, expectations and policies.

Objectives of Players in Collaboration Networks

Posted Mon, 02/01/2010 - 12:24 by Lokesh Datta

We identify at least four players or stakeholders in collaborations networks: Enterprise, Customer (current and prospective), Employee and Partner. Each player operates in the collaboration network with own objectives, motives and expectations, which are often asymmetric.

Collaboration networks differ from social networks in one fundamental way: collaboration networks focus on creating economic value. We compared collaboration and social networks in an earlier post.

Collaboration Intensifies; Email Rules

Posted Tue, 01/26/2010 - 10:05 by Lokesh Datta

Forrester study of 3700 knowledge workers in the US and Europe on Building the Future of Collaboration concludes that knowledge workers still heavily rely on the e-mail and the telephone to collaborate. Adoption of new technologies and tools is painfully slow. Forrester writes, “respondents hope tomorrow will be similar, but better.”

Key findings of the study are:

Comparing Collaboration and Social Networks

Posted Mon, 01/25/2010 - 13:22 by Lokesh Datta

The objectives and intensity of collaboration networks and social networks are almost entirely different. This key distinction leads to the manner and means of networking that that are indeed different. Sure enough, there is some overlap between the two types of networks but this is neither an imposing nor a driving fact.