Collaborative Strategies, has been involved with groupware and collaborative technologies since 1990 as an industry analyst, author of books and magazine articles on collaborative computing, conference chairman and consultant to vendor and user organizations.

As the principal consultant with Collaborative Strategies, David works with clients to ensure the best outcome from groupware. He has led several organizations through the process of determining their readiness for collaboration practices, the appropriate business processes to apply groupware to and the best tools to use in each case. He has facilitated meetings, using electronic collaboration tools, to determine success factors for collaborative projects. His facilitation has enabled organizations like NASA and PacifiCare to determine their internal groupware strategy.

Additionally, David advises vendor clients, such as NEC, ICL/Fujitsu, Apple, The Forefront Group, Hewlett Packard and others, on product strategy and positioning. Often, product positioning comes from market input. Mr. Coleman has lead market research studies for Merrill Lynch, and many of the vendors listed above to help determine product features, pricing, and competitive differentiators. His unique perspective on the collaborative technologies market allows him to see the critical issues facing users of collaboration technologies. David often writes marketing white papers explaining product positioning in relation to market issues and concerns.

As founder of the GroupWare ‘9X conferences, David has watched over 10,000 people from western cultures cope with collaboration in a competitive culture. From this experience, he developed "The Business Transformation Game" a role playing game that exposes users to a variety of groupware products while teaching them about personal and computer-based collaboration. David is known for his creative solutions to marketing, analytical and collaborative problems. He has run an independent management consulting firm for eight years and is a seasoned leader and project manager.

Prior to establishing Collaborative Strategies, David held positions of Director of Marketing (Natural Language) and Product Line Marketing Manager (UNIX Products Group, Oracle Corporation).

David’s entrepreneurial spirit and commitment to electronic collaboration lead him to found the GroupWare ‘9X conference in 1992 (held annually in San Jose, Boston, and London). He is the author/editor of Groupware Technologies and Applications (Prentice-Hall, 1995) and Groupware: Collaborative Strategies for Corporate LANs and Intranets (Prentice Hall, 1997). He was the editor and publisher of GroupTalk, the newsletter of workgroup computing. He is the founding editor of Virtual Workgroups, now DVC magazine and still contributes a monthly column. Additionally, David writes monthly columns on groupware for Computer Reseller News and MainSpring (an on-line resource for intranet and web developers). David has written for many trade and business publications such as Network World, Datamation, Fortune, and is a frequent speaker at conferences and tradeshows worldwide.

David has been on the boards and advisory boards of a variety of companies and is currently on the advisory boards of Linkify and Knowledge Filter Inc.

David holds a bachelors degree from Connecticut College and masters degrees from San Jose State University and Stanford University. He can be contacted directly at 415-282-9197, or at davidc@collaborate.com.

	Web www.colllaborate.com

 

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